Home / Product News / Yorkshire’s competition huge success

Yorkshire’s competition huge success

Copper tube manufacturer, Yorkshire Copper Tube, are celebrating the success of their Winter Warmers competition, which received 20,000 entries from plumbers across the UK.

Yorkshire's competition huge success

The competition was launched in October 2007 and saw 2,205 prizes snapped up over two months. Each weekday entrants had the chance to win a different prize including a warm winter fleece, a Yorkshire-branded woolly hat, a silver thermos flask, an attractive thermos mug and a handy copper pipe cutter.

The competition, which was advertised in plumbers’ merchants throughout the UK and on the Yorkshire Copper Tube website, invited entrants to text in for their chance to win.

UK sales director Jack Wallace said: “We are absolutely delighted with the success of this competition. Over the last couple of years we have managed to build up a loyal customer database through the large number of entries to our competitions, and the Winter Warmers competition has received the highest response from customers so far.”

The Winter Warmers competition follows previous promotions including a Scratch and Win giveaway competition in 2006 and a Text2Win cheeky t-shirt giveaway in spring 2007. To find out more visit www.yct.com.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

Check Also

Brett Martin’s new POS materials

Brett Martin’s new point of sale (POS) materials gives merchants the opportunity to promote their …