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Yale secures sales for stockists

Security specialist ASSA ABLOY is providing stockists with new merchandisers and a program of special monthly promotions, designed to help increase sales and margins.

Yale secures sales for stockists

Available as 1m, 0.5m and counter display units, the new branded stands will display all Yale or Union products from its security ranges.

There will be themed product promotions throughout the year, such as travel security products during the summer and kite-marked cylinders during the main house-moving season of March to May.

Nigel Fisher, head of trade and retail sales for Yale, says: “Our stands are designed to achieve maximum impact in branch, using the distinctive Yale black and yellow identity. The new stands also allow merchants and retailers to stock a more diverse and fuller selection of product, increasing basket spend and creating add-on sales.

“At a time when security is still very much at the forefront of consumers’ minds it is important that stockists can display the breadth of product to meet with demand.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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