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Worcester’s Rely On campaign goes on the road

Worcester, Bosch Group, has taken to the streets with a brand new advertising campaign, driving around the UK in a giant knitted van to remind homeowners that they can #RelyOnWorcester to keep warm this winter.

Worcester has taken to the streets in a giant knitted van.
Worcester has taken to the streets in a giant knitted van.

Starting with the nation’s capital, the manufacturer took its woolly van around the city armed with hand-warmers, hot drinks and bacon sandwiches to warm up the morning commuters and find out who or what it is they rely on.

Having launched a social media search to find an installer to be the ‘face of the trade’, the team was also joined on the road by Peter Booth of GV Booth Plumbing and Heating in Loughborough.  Despite the cold, Peter was only too happy to jump in front of the cameras and discuss what he relies on in his day to day role as a heating engineer. Then, after a successful day of fun and filming, it was back on the road again with the van making its way north to visit other landmarks around the country.

 

The manufacturer will be supporting the activity with another nationwide TV and social media advertising campaign, beginning on Channel 4 at 20:42 on Friday 4 November. The TV ad will once again feature the ‘Worcesters’, an ordinary family let down by the weather, the trains and their football team – but never by their trusty Worcester boiler.

 

Brand Manager, Sue Pennington, commented: “As the weather turns colder and the mornings are darker, we all need a bit of warmth. Our amazing team of knitters worked tirelessly through to create the giant woolly van cover, which allowed us to put a smile on commuters’ faces and find out who they rely on every day.”

 

Peter Booth, Worcester’s ‘face of the trade’, commented: I really enjoyed the day of filming, although it was slightly nerve-wracking being in front of the camera! Both my dad and my grandad were heating engineers, so I’m really honoured to have been chosen to represent the industry and I hope I’ve done a good job on everybody else’s behalf. There are lots of things I rely on as a heating engineer, whether it’s my van, my local plumber’s merchant or other installers within the Twitter community.”

 

You can watch the results of the tour by searching #RelyOnWorcester on social media, or by visiting www.worcester-bosch.co.uk.

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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