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Worcester campaign to focus on saving money

Heating and hot water product suppliers Worcester, Bosch Group have launched a nationwide consumer campaign to help Britain save money.

Under the tag line ‘Saving Britain Money’, the campaign is aimed at British families to highlight the savings that can be made by updating their current heating system.

The campaign will appear across a variety of national newspapers and consumer magazines, running from the end of October. Sarah Colligan, brand manager at Worcester, comments:

“With the on-going rise in fuel prices, there’s never been a better time to talk to consumers about ways they can save money on their household bills.

“By launching our new campaign we’re hoping to educate consumers on the benefits of updating an older boiler with a new ‘A’ rated condensing model this winter.

“The campaign is directly relevant to Worcester’s brand positioning ‘Dedicated to heating comfort’. Our dedication to product development enables us to deliver the ultimate consumer comfort in the current marketplace and the immediate future. In this case, that means money saving when it is needed most.”

As part of the campaign Worcester has also created a website www.savingbritainmoney.com which will link directly to Worcester’s own website, giving consumers access to information on choosing the right products to help reduce their fuel bills.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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