Wolseley, the plumbing, heating and cooling trade specialist merchant, is evolving its brand to highlight and signpost its key specialisms, under the banners of Wolseley Pipe and Wolseley Climate.
John Hancock, managing director of Wolseley Pipe and Wolseley Climate, says: “In January 2018 our business brought together its different units under a single Wolseley brand. As the specialist trade merchant, this meant our customers could access our entire range, all in one place. This gave us a unique position as a merchant and it’s something we don’t want to lose.
“But what we also have, uniquely, is specialist people in each field. We want to be able to direct our customers to our experts in branch, online and on the phone to help with their end-to-end project delivery – so they can benefit fully from working with our sector specialists, who can now be easily identified under our banners of Pipe and Climate.”
Under the banner of Wolseley Pipe, customers will find market-leading product ranges, specialist customer support and added value to keep projects of any scale running like clockwork, while Wolseley Climate specialises in refrigeration and air-conditioning supplies, supplying an extensive range of equipment, components, spares, accessories and tools to professional contractors through its nationwide network of branches.
For Wolseley’s plumbing and heating customers, that area of the business remains largely unchanged. But the key areas of plumbing and heating will be more clearly distinguishable in Wolseley’s dual-sited specialist branches.