Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Plumbing and heating supplier William Wilson announced today that they will roll out their Express business and will launch first Scottish branch.
The announcement follows a successful pilot project at three sites in Greater Manchester, which have recorded month-on-month growth since trading began in March, say the company.
William Wilson Express will be phased into locations across the UK over the coming months and is designed to make the trading experience for both trade and DIY customers simple and hassle free.
The firm’s first Scottish Express outlet is located in Glasgow and follows the successful restructuring of its existing branch setup in the city, which was backed by a £1million investment programme.
Brand director for William Wilson Luisa Campbell, said: “William Wilson Express was developed as a new business within less than a year and is built around a new, 1,500-item product range aimed at a wide range of general trade customers. It is an exciting development for us with the potential to open the door to a large, previously un-tapped market for Wolseley UK throughout the country.
“Our revised Glasgow branch structure has allowed us to open William Wilson Express’ first Scottish outlet at our premises at Hillington, adjacent to our busy bathroom showroom, and we hope that it will enjoy similar success to the pilot operation in Greater Manchester.”
