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Warwickshire and Selco extend cricket partnership

Warwickshire County Cricket Club have extended their partnership with Selco Builder’s Warehouse until the end of 2019.

Warwickshire and Selco extend cricket partnership

Selco will continue to be the lead sponsor of the Birmingham Bears NatWest T20 Blast shirt and Warwickshire’s Royal London One-Day Cup shirt, as well as partnering with them on several community initiatives.

Selco chief executive, Chris Cunliffe commented: “This is exciting news for both us and Warwickshire CCC. We joined forces at the start of last year and have achieved a huge amount together.

“On the field, Birmingham Bears reached Finals Day of the NatWest T20 Blast for the second consecutive season and, off the field, we combined on several community initiatives to give back to supporters.

“We have a number of exciting initiatives planned for this year and with the Bears boasting such a strong squad, we are looking forward to the 2016 campaign and the seasons to follow with great anticipation.”

Last season Selco and the Club launched the Edgabston Classroom to raise awareness of cricket in schools. Pupils were asked to design a cricket shirt and the winning design by Coventry school pupil Rajmeet Chopra was produced for a whole class of her school and was presented in person by Warwickshire and Birmingham Bears star, Keith Barker and coach Andy Turnbull, following a cricketing masterclass for Year Six pupils.

Fans were also given the chance to win tickets to Edgbaston’s Investec Ashes Test Match and NatWest T20 Blast Finals Day. The Together Selco and WCCC have raised over £6,000 for Selco’s nominated charity, Macmillan Cancer Support through a special promotion at a Birmingham Bears game.

Commercial director of Warwickshire CCC, Gareth Roberts said: “We’re thrilled to sign this extension just one year into the partnership. Not only does it continue our shared community programme and support for Birmingham Bears, but it ensures that Selco can be part of one of the biggest programmes of international cricket at Edgbaston, which includes 35 major days with an Investec Test Match each summer until 2019.”

Selco builders Warehouse have 41 branches across the UK and plan to double in size over the next four years.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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