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Velux takes to the sky to encourage extensions

Roof window manufacturer VELUX is launching a TV campaign on three SKY channels to highlight the benefits of using its windows to maximise daylight in a single-storey extension .

The three month campaign, which launches today (Monday 8 June), is aimed at young couples and families and will show viewers how installing roof windows can make a huge difference to an extension and help them create the perfect space for an evening in.

There are three different adverts which will be shown on Sky One, Sky Witness and Sky Atlantic. As part of the partnership, VELUX have also created a dedicated online hub, hosted by Sky Media, where homeowners can get lots more information around how to make the most of an extension to their property.

VELUX ACTIVE with NETATMO, and the company’s range of blinds, will be promoted as part of the campaign. VELUX ACTIVE is compatible with VELUX INTEGRA® electric and solar roof windows and has smart sensors, which continuously monitor the temperature, humidity and CO2 levels in the home and open and close your roof windows accordingly to create a healthier indoor climate.

VELUX INTEGRA is available with blinds and shutters and VELUX blinds come in a variety of different styles and colours. Whether you are looking for efficient darkening or daylight and heat control, there is a stylish solution in the VELUX blinds range to suit every individual’s taste.

Andrew Lumsden, VELUX senior marketing manager, said: “We’re really excited to launch our new campaign together with Sky across its entertainment channels. We know how important it is for people to maximise the amount of daylight in their homes and working with Sky allows us to deliver a message that will help people to extend their family time in a space filled with natural daylight using our world leading roof windows, blinds and smart home technology.”

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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