European insulation provider, URSA, has been acquired by global investment firm, KKR, and plans to increase its market share in the UK with the launch of new products.
Launched in the UK in 2005 and with a turnover of 500m euros plus, URSA focus on the supply of glass mineral wool and extruded polystyrene (XPS).
With a renewed financial confidence and with the support of a powerful international investment business, URSA is set to implement a series of development plans including a several new product launches.
David Kemp, commercial manager UK and Ireland at URSA said: “This is a really exciting move that will give URSA the confidence and flexibility to grow and develop, further penetrating the UK market. As the construction industry in the UK becomes more buoyant, with projects across all sectors now coming to fruition, there is huge scope for URSA to increase its market share. With this added financial support, we now have the felicity and confidence to make the necessary steps to take the business to the next level.”
The change in ownership has coincided with the launch of a renewed corporate image with its established polar bears logo updated.
Kemp added: “Now is undoubtedly the next chapter for URSA. With new owners on board and with bold growth plans already in place, the adaptation of our logo is timely and deliberate. We will continue to supply the UK market through our existing channels, however, we are developing new product ranges and adaptations of existing ones that ensure we stay one step ahead of market demand.”