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Ultra Finishing re-brands Premier Bathroom Collection to ‘nuie’

‘nuie’ is the fresh, exciting and vibrant new name for Ultra Finishing’s value-led Premier Collection of bathrooms, and will be rolled out from June 2019, showcasing first on its new brochure.

Commented Adam Chinn, Marketing Director, Ultra Finishing: “The re-brand to nuie brings a more attractive status to the range, as well as consolidating the entire product portfolio under a single brand that will evolve to better reflect the style, character and appeal of the already popular collection.”

With Ultra Finishing having its roots planted firmly in brassware, the launch of nuie builds on this heritage and experience with six new brassware ranges joining the collection. Adding to an already wide choice of exclusive on-trend designs that span sleek modern minimalism through to more classic styles, these new ranges all feature the latest ceramic disc technology to ensure smooth and consistent operation, whilst quality and durability are assured with all taps coming with a five-year guarantee.

A number of new furniture finishes for the York, Athena, Vault and Merit ranges also join the nuie Collection, as well as a new traditional free-standing bath, which together with brassware are all Made in Britain.

nuie takes its inspiration from the beautiful islands of the South Pacific, expressing the very essence of paradise, with its modern designs capturing both the nature and spirit of these water-surrounded atolls.

For more information about nuie, the new products in the range, including point-of-sale, display offers and consumer literature, contact Ultra Finishing on Tel: 01422 417100 or visit the Premier web site: www.premierbathroomcollection.co.uk.

About Elizabeth Jordan

Elizabeth Jordan
I'm the Assistant Editor on BMJ. If you have any product or people information, or some news you'd like to share, please feel free to email me.

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