Pent up demand for landscaping projects following the financial crisis and high levels of housebuilding will see the domestic garden landscaping materials market exceed a value of £1bn by 2019, according to new research.
Favourable weather conditions, strong housebuilding figures and growing consumer confidence and spending helped the landscaping market grow by an estimated 7% in 2014, with growth this year likely to be more modest, AMA Research has forecast.
Key product sectors in the UK landscaping materials market are horticulture, which accounts for just under half of the market by value, hard landscaping and garden decoration.
Since the start of the economic downturn, sectors of the landscaping materials market have performed differently, with sectors such as paving and decking declining, whilst sectors associated with ‘grow your own’ (GYO) have experienced overall growth, said AMA.
Internet retailing is expected to continue to gain share as consumers seek greater value for money and convenience, with delivery of hard landscaping products a key issue.
Andrew Hartley, director of AMA Research, said: “Key factors influencing market performance include the housing market, consumer confidence & spending, and levels of interest in gardening as a hobby or to grow produce, as well as the trend for gardens to be seen as an extension to the home and al fresco dining.
“In addition, the mature structure of most sectors and the growth in internet sales are also important as they tend to drive down average prices and increase price competition in the market.”