Twyford is launching a fun-oriented ‘Bathroom Singer of the Year 2014’ competition, designed to engage with a wide audience including merchants, distributors, retailers and consumers, as well as raise money for Children in Need.
With the emphasis firmly on fun and fundraising, the competition will look to discover singing talent to rival the best of The Voice or X-Factor – for those who like to ‘belt it out in the bathroom’.
From Monday 1 September, entrants will be able to log on to www.twyfordbathroomsinger.co.uk for full details of how to register and donate their entry fee of £10 (or more) to Children in Need, before uploading a 90 second-maximum clip of themselves, their friends or workmates, singing in the shower, belting it out in the bath, warbling at the washbasin or using props that provide a link to a bathroom setting.
The best performances will appear across Twyford’s social media platforms for public feedback. Entries will then be whittled down by the judging panel to a shortlist of six who will be invited to compete on a specially designed ‘Bathroom Stage’ at the national Grand Finale Sing-Off before an invited audience on Saturday 8 November 2014 at a venue near the Alsager HQ. The winner will receive the soon-to-be coveted ‘Golden Mic’, plus £1,000 in cash prize money, with runners up also receiving cash prizes.
The judging panel, all with links to Twyford’s home town of Stoke-on-Trent, will be headed by celebrity TV presenter and singer Jonathan Wilkes, assisted by professional voice coach Sally Rivers, who will also perform with her band Aphrodite, Yvonne Orgill, chief executive of the Bathroom Manufacturers Association, Ann King, business editor of local newspaper The Sentinel, and Sabine Mané, Twyford’s trade marketing manager.
“So many people like to sing in the bathroom and ‘Bathroom Singer of the Year’ gives us the opportunity to engage with and involve our trade partners in support of the recent Energy Collection launch – with the added incentive of collectively trying to raise as much money as possible for Children in Need,” said Sabine Mané.
“We’re hoping that consumers and customers will get on board with us to have a bit of good old-fashioned fun and laughter for a good cause.”
‘Bathroom Singer of the Year 2014’ is open to anyone over 18. Closing date for entries is Wednesday 22nd October.