Twyford Bathrooms has invested £150k in a brand new showroom at its Alsager plant, near Stoke on Trent which is now open.
The investment, which is part of parent company Sanitec’s strategic plans to raise the profile of the Twyford brand, coincides with the upcoming launch of new ceramic and shower enclosure ranges.
It also showcases the five design collections in the luxury brand Keramag Design, including the recently launched Xeno² collection and luxury freestanding Mattis bath.
The new showroom replaces the existing one and extends to a larger overall floorspace of 300 sq m.
Sabine Tawfik, trade marketing manager at Twyford Bathrooms, said: “This investment signals a new era for the Twyford brand.
“We have a long heritage in the bathroom market but we have a new story to tell and our state of the art showroom is intended to communicate to our customers how very relevant we are to the modern bathroom in the retail, contract and commercial sectors.
“Keramag Design is still a relative newcomer to our portfolio and our showroom reflects the positive plans we have for this brand in the future too.”