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Twyford appoints new head of marketing

Sabine Mané has been promoted to the position of head of marketing at Twyford, from her previous role as trade marketing manager.

Twyford appoints new head of marketing

Mané has been with Twyford since 1998, starting in the export and finance departments before moving to the marketing team to take a product management role in 2002.

She was appointed to help set up the then new showering portfolio for Twyford in 2009, and in 2011 started managing all trade and consumer exhibitions for the company. She was promoted to trade marketing manager (UK and Ireland) in September 2013.

“I am delighted to be promoted to this position at such a key time for Twyford,” she said.

“It has been a hugely busy time for the department with the recent launch of our Energy Collection and I am greatly looking forward to re-affirming the Twyford brand by further developing our marketing strategy.”

She will report to Brent Hudson, head at Twyford and the appointment is effective from 1st November.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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