Twyford appoints in sales and marketing

John Blackburn, the current supply chain director at Twyford Bathrooms, has been appointed to a new role as general manager, sales and marketing for UK and Ireland.

Blackburn has been with Twyford Bathrooms since 1998 and before joining, he worked for Fellowes and Akzo Nobel in IT roles.

In his new role he will be responsible for implementing Sanitec’s brand and product line strategies for Twyford Bathrooms and delivering profit at the country level.

Commenting on his new position John says: “My immediate objective is to create the right organisational structure to drive Twyford Bathrooms and Sanitec strategies forward.

“I also want to create a clear vision and direction that can be understood and communicated across the entire organisation.”