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Triton does it on the radio again

Shower manufacturer Triton has re-launched a national advertising campaign on talkSPORT radio (1089/1053AM) as part of its on-going Triton TI:ME initiative.
Based around two ‘louder than life’ advertisements, featuring the distinctive, booming voice of actor Brian Blessed, the commercials carry the all-important “saving you time, making you money” message.

The latest advertisements will be broadcast during the talkSPORT breakfast show and drive-time slots, and are expected to be heard by some 5 million listeners throughout its duration.

Managing director, Lorna Fellowes said: “Following the success of our talkSPORT advertising campaign earlier this year we wanted to use a similar model to raise the profile of our latest innovative product – the T80Z Fast-Fit.

“talkSPORT is the ideal vehicle for us to target our key trade market and we’re sure that many more people will also enjoy the characteristic booming voice of Brian Blessed over the weeks to come.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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