Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Arbor Forest Products (AFP) is celebrating after sales of its Trex composite decking system passed the 600,000 lineal metres barrier.
The achievement follows an intensive campaign by Arbor Forest Products’ to grow interest in composite decking products to unprecedented levels after it became the only UK distributor of the US system.
The success for Trex products has been made possible by the training programme that AFP devised for its merchant customers, to increase the level of knowledge and interest in composite decking products.
Jason Ostler, AFP commercial director, said: “We have put a lot of work into training our sales team so that they, in turn, can help merchants successfully communicate the added value of the product to installers, specifiers and the end user.”
Manufactured with a hardwearing, weatherproof outer shell, Trex is designed with longevity in mind and will not rot, split, fade, warp or splinter. It also benefits from being stain, mould, and scratch-resistant, and never requires staining or painting.
Its shell coating, designed to protect it from the elements on three sides, leaving the underside free to breathe to avoid surface separation, makes Trex Transcend and Contour ideally suited to the UK market.
