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Travis Perkins sign Irish franchise deal

Travis Perkins have announced they have entered into a franchise agreement to open Wickes-branded stores in Ireland.

Travis Perkins sign Irish franchise deal

Moritz Home Improvements Ltd, which already operates a builders merchants chain in Ireland, will be responsible for operating the business. Wickes will sell products to the business from their own range and receive commission on retail sales. They will also provide training and marketing support.

Travis Perkins anticipate that the first Wickes store will open in Ireland next year.

Travis Perkins coo John Carter said: “This is an excellent low risk opportunity to gain experience of extending the Wickes brand outside the UK, under the leadership of their managing director Jeremy Bird. We are delighted to be joining forces with Moritz in Ireland where we believe there are good prospects for a high quality trade-focused home improvement business like Wickes”.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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