Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Builders merchant group Travis Perkins plc has launched its new website created by digital marketing and technology consultancy Amaze.
Content and use of imagery have been updated, with the new look site designed to improve user experience, ensuring that usability across stakeholder groups is seamless regardless of the device being used.
It is also hoped the new site will help to create a clear online distinction between Travis Perkins plc and Travis Perkins, one of the 17 businesses owned and operated by the Group.
The creation of the new website is first major project delivered by Amaze for Travis Perkins plc following the agency’s appointment as lead digital partner last year.
Norman Bell, strategy and IT director for Travis Perkins plc, said “We are thrilled to be introducing our new website to all our stakeholders and looking forward to their feedback. Amaze’s technical strength and digital expertise has helped us to create a site that is a much clearer reflection of the people behind our business, a site that demonstrates our commitment to being a leader in an ever-changing marketplace.”
