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Tradespeople missing marketing trick

According to a TradePoint survey only half of UK tradespeople are using marketing platforms to promote their business. A number of tradespeople surveyed said they don’t find it easy to find new customers but are eager to upskill and bring in new business.

Tradespeople missing marketing trick

TradePoint’s newly launched hub, Trade Talk, highlights the importance of marketing and offers practical advice and expertise.

The hub will show business owners how to raise their profile, build a website and be seen by Google. They will learn about tools such as the Japanese-made Oire Name chisel, the future of construction materials, and discover more about quoting from an industry expert. They will also give information on the benefits of apprentices. The hub will be updated regularly and is the first of its kind in this sector.

TradeTalk aims to advance and broaden tradespeople’s online presence and build relationships with audiences through the use of social media such as Twitter, where 50% of Twitter users visit the websites of small and medium sized businesses they follow.

Customer and marketing manager at TradePoint, Trevor Culpin said: “We identified that there was a real lack of information and support for tradespeople who were looking to grow their businesses. Our survey data also shows that many tradespeople are not currently using marketing techniques to promote their businesses. This is the reason why we have launched the TradePoint hub which offers trade businesses a wide range of information and advice on topics such as marketing, business relationships and industry innovations.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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