Toolstation is now sponsoring Soccer AM on Sky Sports 1 and Sky 1 for the 2015/16 football season.
Toolstation already has strong ties with football, sponsoring both the Toolstation Western and Northern Counties East Leagues, and is a longstanding supporter of ‘grass roots’ football.
The Soccer AM show will feature the Toolstation sponsorship during the live shows on Saturday mornings, as well as on demand, Sky Go, and across the dedicated Sky Sports website.
This sponsorship deal coincides with Toolstation’s branch expansion programme. The 200th branch, recently opened in Newton Abbot, is the fourth to open in Devon.
Toolstation has also recently launched their same day Click & Collect service, enabling customers to go online, search and buy products, and collect in their chosen branch as little as an hour later. Toolstation has also updated their mobile platform with the introduction of PayPal to make purchasing easier.
John Meaden, Toolstation’s director of marketing, said: “We are delighted to be sponsoring Soccer AM for the 2015/16 season. This campaign is our first sponsorship of this kind and reflects our passion for football, reaching a nationwide audience of our prospective customer base.
“This sponsorship gives us a great platform to showcase Toolstation at an exciting time for the brand as we continue to grow with the roll our branch expansion programme in the UK.”
David Shore, Sky Media’s head of new business, added: “Soccer AM is a Saturday morning staple for dedicated football fans – it’s great to have Toolstation on board cementing their established football credentials.”