Tile Giant, part of builders merchant group Travis Perkins, have become official club partner of Stoke City FC.
Stoke City’s Head of Commercial Andy Billingham said: “Tile Giant tested the water by entertaining clients and suppliers at one or two of our home matches last season and this venture worked so well for them that we have now secured an agreement to make them one of our Official Club Partners for the new season.
“We’re delighted to welcome them on board and we are sure that this will enable them to promote their brand locally and nationally.”
Mo Iqbal, managing director of Tile Giant, said: “The link-up with Stoke has certainly been beneficial to the growth of the business, which is why we decided it would be good to make it a formal arrangement this season.