The IPG have united with three of their members, namely Newline Plumbing & Heating Supplies, Plumb Inn, and Gas & Plumb Bits to launch their newfound flagship stores across the UK, this Summer.
With the group expanding in size and success, The IPG has turned its sights to launching the first-ever set of IPG flagship stores, with three of its members. The first of the three stores, Newline Plumbing and Heating Supplies (“Newline”), is based in Kingswinford. The IPG have worked closely with Newline, to completely relaunch the store, looking at everything from store layout optimisation to new store fascia’s.
Newline was founded in 1986 by Mike Kendrick, who was originally pledged £500 from his brother Pete Kendrick to start a business in Oldbury by selling plumbing and heavy side building materials. This then followed onto the next generation with Mike’s son, Steve Kendrick, who was keen to follow in his father’s footsteps and began working alongside his father in 1997 by serving on the trade counter and making tea. Kendrick (Steve) said: “Today marks a milestone for Newline, I believe the future will be as strong as the foundation our partnership has been built on and I am excited for the times ahead. With the IPGs support, we have a store and a new website that we can be very proud of. We understand that an online presence is an important part of the customer experience today and our new store and website presents us in a professional way.”
Newline is due to unveil its ‘face lift’ and celebrate the launch of their unique store on Tuesday 27 August 2019. Guests such as The Mayor of Dudley and Lee Wilcox, CEO of On The Tools will be in attendance to support this independent, family-run business. Key suppliers, customers, local and trade press are expected to be at the store opening and are an influential part of this exciting journey.
Nike Lovell, The IPG’s Head of Marketing, said: ‘It is a pivotal moment for both our group and our members, The IPG is committed to encouraging communities to support their local independent plumbing, heating and bathroom specialists, where alongside unrivalled service and unbiased, honest advice; a customer is likely to find that their shopping basket is cheaper.”
The event will take place at the first IPG flagship store at Newline between the 27th – 30th August; where visitors will be able to win £100 to spend in-store, grab a goody bag or simply take advantage of some special offers.