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The appeal of exposed brick, kitchen islands, and wood burners

Research has revealed the aspects of a home that Britons look for and find most appealing when property hunting.
Findings showed that exposed brick, a kitchen island, and a wood burner/Aga were the house features most likely to persuade respondents to buy a property.

In a bid to discover the most appealing home aesthetics British people look for when viewing properties for the first time, a new piece of research was undertaken to unveil the elements attached to a property most likely to help it sell.

The team at www.Euroheat.co.uk polled a total of 2,085 UK-based adults aged 30-65, all of whom were either in the process of purchasing a new home at the time of the research, or had purchased a property within the past twelve months.

Respondents were initially asked to state whether they preferred rustic and traditional houses or something more modern and contemporary. 62% stated they preferred rustic properties, with 38% preferring more modern homes.

When individuals who stated they preferred rustic houses were asked to explain why, 51% said old houses have more character and history, 29% said they looked better, and 20% said they hardly ever look the same from the outside, unlike modern houses.

All participants were then given a list of home elements asked to provide the features that they were most likely to look out for when property searching. Individuals were asked to reveal all answers that appealed to them.

The top five answers were exposed brick with 51%, kitchen islands with 46%, wood burners or an Aga with 39%, a thatched Roof with 26%, and hardwood floors with 17%.

Following on from this, all respondents were asked to consider how much more they’d be willing to spend on a home in order to ensure it had one of their desired home features. The average amount that participants were willing to add on to their budget emerged as £2,500.

Of all participants, 67% stated that older features made the house feel more homely and cosy, 31% also stated they felt these houses were perfect for long term plans and modern houses were more short term.

Simon Holden, co-founder of Euroheat, said: “It’s refreshing to see from our research that older homes and their features are still desirable to Britons just as much as modern features and homes are. It’s all too easy to forget about the beauty and character of older houses.

“Homes with thatched houses and real hardwood floors are the homes that our grandparents and great grandparents grew up in and have become steeped in British history. Whilst it’s necessary for updates and modernisations to take place on properties and modern houses are well suited and beautiful to some, it’s nice to see that the homely feel of traditional properties are still desirable by others.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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