Triton are targeting savvy homeowners and property developers with a new television sponsorship campaign, which, say the company, makes them the first shower manufacturer to hit the small screen for some time.
With the popularity of home development programmes still on the rise, Triton has filmed a series of mini-ads that will lead in and out of popular home improvement programmes.
The connection to series such as Location, Location, Location, Property Ladder and Grand Designs, is intended to create maximum exposure for the brand and its Satellites range whilst generating additional pull-through sales for merchants and installers alike.
Under the tagline ‘Britain’s Clean Favourite’, the campaign comprises mini-ads which will air every day, every week on all of the Discovery ‘Lifestyle’ stations. The campaign started on Monday (September 3) and is expected to be seen by 5.5m viewers.
Each clip has a light-hearted theme to reiterate the benefits of Triton’s Satellites range, including advanced remote technology, ease of installation and the different design options that the technology opens up.
Triton managing director Lorna Fellowes is confident the ads will stick in consumer’s minds: “The themes not only bring humour into the mix to make them memorable, but also strengthen band recognition with consumers. As Satellites is one of the most cutting-edge showers available on the market, we are confident that these exciting new mini-ads will really grab the imagination of the viewers and the wide range of bathroom design options they provide.”
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