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T-Rex scores with broadcast campaigns

T-Rex is getting stuck into more broadcast activity, with a ferocious £1million+ campaign of high profile ad campaigns, starting this March.

T-Rex Shurtape.
T-Rex ferosciously strong tape.

Owners Shurtape were delighted with the success of the brand’s Talksport promotion last year, so have teamed up with the sports radio station again, investing in advertising as well as a brand promotion with the popular Hawksbee and Jacobs afternoon programme.

To build on its sports campaign, Shurtape has booked a series of high profile Sky Sports spots, to air in the ad breaks of live matches. In addition, T-Rex will be promoted on Sky Sports HQ sponsoring the ongoing news feed for the Spring period during the hugely popular evening bulletins.

Alan Murray, head of marketing at Shurtape, said: “We know our end users are into sport and these brands are a great fit for a strong, disruptive brand like T-Rex. Our successful rugby sponsorship at the 6 Nations is continuing deep into March and it was imperative that we secured powerful channels such as Talk Sport and Sky as we approach the key Spring period, as well as book a non-sport campaign to cover all bases.”

The non –sport element for the brand’s campaign is another massive tie up with Sky from March, as it will team up with its entertainment channels to reach an even wider demographic as well as a series of ads booked on Channel 4.

“These campaigns demonstrate a huge commitment from us,” continues Alan. “As we head into the busiest time of year for our customers, its our belief that we are investing like no other  tape brand, to ensure T-Rex is front of mind at the time of purchase.

“A tour that includes demos and sampling, point of sale, consumer press and consumer PR will supplement the campaigns and put the product directly in the hands of our target audience, to further build confidence and drive usage.

“With listings in all the major retailers and merchants, our priority is now to drive traffic in store. Watch out for more news to come!”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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