Superglass Insulation has set up a Cert-funded scheme to promote insulation to householders via their builders merchant customers.
From September, consumers will be offered one free roll of insulation for every two purchased from Superglass builders’ merchant stockists in a scheme regulated by OFGEM and funded by Scottish and Southern Energy under the government’s Carbon Emission Reduction Target (CERT) scheme.
The ‘Superdad’ advertising campaign is designed to encourage homeowners to take the simple step of insulating their loft in a bid to cut energy waste as well as their heating bills.
Welcoming the scheme Chris Pateman managing director of the Builders’ Merchants Federation said: “At last, energy companies have started to notice merchants are the natural place to go for home improvement products. Hats off to Superglass and SSE for having the vision to bring this project to market. We hope it will be just the first of many routes for the merchant trade to access energy-efficiency price subsidies which have so far been available exclusively to DIY retailers.”
Michael Beard, sales & marketing director of Superglass said: “This is a great opportunity for our builders’ merchant customers to have a route to market previously only available to the major DIY superstores. The deal available in the coming months gives all our merchant accounts the chance to compete in the lucrative DIY energy efficiency market, opening up their business to new customers.”
Allan Durning Executive Chairman of merchant buying group NBG LLP said: “Superglass and SSE are to be congratulated for recognising the importance of the independent builders’ merchant sector in making a real contribution to the UK’s ambitious Zero Carbon objectives in domestic dwellings. Independents are strongly placed to offer the general public sound advice and availability of products for the correct application to save energy in their homes.”
Russell Ogg, Energy Efficiency Manager of Scottish and Southern Energy commented:
“We are delighted to embark on this exciting new partnership with Superglass. In these financially uncertain times this DIY scheme gives householders the prospect of making a significant difference to their household running costs. This initiative also enhances Scottish & Southern Energy’s commitment to providing energy savings in a responsible and sustainable way.”
The seven figure sum has been committed to support builders’ merchants and consumers and, if well received, may even be increased next year.