Over the past few years, the Stelrad Radiators logo has seen a number of gentle tweaks as it evolves – minor changes that say a lot about the UK and Ireland’s leading radiator manufacturer as the business and the brand have evolved, growing in the marketplace.
The latest version has recently been unveiled, seeing the addition of the words ‘Radiator Group’ under the company name and alongside the red and blue logo style.
A logo design should instantly call the brand to mind for the person seeing it. The logo is a key aspect of a company’s commercial brand or economic entity, and its shapes, colours, fonts, and images are usually strikingly different from other logos in the same market niche. The Stelrad logo has been quickly identifiable and positions the brand as a strong, solid, reliable one, and the minor changes over the years have helped make it more credible, whilst remaining simple, distinct, versatile, appropriate, targeted, memorable and to a degree, timeless.
It’s normal to refresh or redesign a logo periodically, particularly when there are major changes to the business. The changes made to the Stelrad business over the past two or three years have seen it refocus, and re-engineer the business, to meet the demands of customers, to enable it to spread its influence geographically and to introduce new ways of marketing what is a very traditional product.
“We’re very proud of the logo and very open to gentle evolution of the image that represents our brand from time to time,” says Marketing Manager Chris Harvey. “The changes we have seen to the logo over recent years have been evolutionary rather than revolutionary, following the changes we have been making to the way the company operates and as a result of the significant investment we have made in the business as we seek to elevate the Stelrad brand to a position where everyone in the heating sector recognises it, understands what it stands for and is open to what we have to offer the marketplace.”