Tarmac’s Dr Bill looks at the importance of innovation
The construction industry, as a whole, is not likely to be the first sector you’d think of when talking about innovation. We all know that technology has transformed the way that people communicate, bank, shop and sell – but the innovation that goes on in the construction world is perhaps less well known.
But that’s not to say that it doesn’t happen. In fact, innovative products and systems are being introduced all the time. Whatever form these appear in – whether it is increasing production figures, improving sustainability, offering a solution to a problem or introducing a completely new product – innovation is at the heart of the building and construction industry and we should be proud of the advances that are being made.
It’s important that merchants keep on top of these developments, so that they can best serve their customers. For instance, if a builder is looking for product for a relatively small-scale project, it might be best that they buy a resealable plastic tub of cement or one of the new 12.5kg bags of cement that Tarmac has just launched. These products are ideal because they save any product getting wasted or spoiled – as is often the case when people use the more traditional 25kg bags.
This is a good example of innovation, as it shows companies responding to demand from customers. That is the key thing about innovating – it must not be just for the sake of innovation. It must meet a demand and serve a purpose. Any new product that doesn’t match these criteria is not worth investing in, but any that do are certainly worth considering.
So keep your eyes peeled and your ears to the ground, ready to embrace any innovative new products that come to the market – and you will be rewarded by your customers.