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Stanley Black & Decker continues MotoGP sponsorship

Stanley Black & Decker has confirmed its continued sponsorship of MotoGP and the Yamaha Tech3 Racing Team through its professional power tool and hand tool brands, STANLEY, DeWALT and FACOM.

Stanley Black & Decker continues MotoGP sponsorship

The global two-year agreement via MotoGP owner, Dorna Sports, sees Stanley Black & Decker continue its status as ‘Official Power Tool Supplier’, ‘Official Hand Tool Supplier’ and ‘Official Tool Supplier’ to the motor racing sport.

The company will supply STANLEY, DeWALT and FACOM tools that enable the running, maintenance and delivery of MotoGP races around the world.

The sponsorship agreement incorporates 18 races across Europe, Asia, Australia, South America and the USA.

As part of the sponsorship arrangement, Stanley Black & Decker will hold branded ‘Tool Village Events’ at races in France, The Netherlands, Germany, Czech Republic, United Kingdom and Spain, where fans will have the opportunity to engage with the Company’s products and take part in a series of ‘hands-on’ activities and experiences.

Building on the success of the 2013 season, Stanley Black & Decker will once again exclusively supply all tools and accessories to the Yamaha Tech3 team.

Darren Barber, senior sponsorship manager at Stanley Black & Decker, said, “The latest developments in the Tech3 team this season add further excitement and value to our partnership. Our continued investment and ongoing commitment to the world of MotoGP™ provides us with the perfect stage to highlight Stanley Black & Decker’s brand portfolio and engage with our customers through digital and in-store promotional activity, as well as unique live events. We are impressed with Dorna’s commitment to extending the sport to new territories, with the addition of Argentina this year, and we are very keen to see the development and success of the new young riders in the Tech3 team in 2014.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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