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Social media multiplies British timber message

Social media activity, including a Thunderclap (joint tweeting campaign), the launch of an e-postcards series, and posts on from multiple Grown in Britain Week events, culminated in the campaign gaining over 2.5 million ‘impressions’ – opportunities to view its nessages promoting British-grown wood – during the annual celebration from 9 – 15th October.

Grown in Britain Week was welcomed in by Parliamentary Under Secretary of State for Biosecurity & Rural Affairs, Lord Gardiner of Kimble, in Westminster. This was followed by a joint conference to demonstrate the commercial value of woodlands, staged by Grown in Britain, the Forestry Commission, and the Country Land & Business Woodworking Federation to demonstrate the use of British-grown hardwood and softwood in two exemplar timber windows.

Grown in Britain licence-holders held their own events and promotions, adding to the week’s activities. The campaign’s Thunderclap – an online mass-tweeting event to promote British timber – was supported by individuals, the media, organisations and companies alike, gaining a social reach of over 416,000.

Grown in Britain CEO Dougal Driver said: “We’ve been both gratified and overwhelmed by the generous support of so many individuals, organisations and licence-holders, all coming together in support of British-grown timber and our forest and woodlands. We plan to keep up the momentum with our weekly ‘Old Chestnuts’ e-postcards, a newsletter, further partnerships and media activities, to maintain and expand the good wood business represented by timber that’s Grown in Britain.”

The ‘Old Chestnuts’ postcard series can be accessed on the campaign’s website at www.growninbritain.org and will be seen weekly on Twitter @GrowninBritain.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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