Snows Timber is running a marketing trial, with selected merchant customers, to promote the availability of certified timber to builders in the run up to the annual FSC® Friday on 30th September.
“Merchants sometimes feel they don’t get full value from their chain of custody certification,” says Mark Bowers, product director at Snows Timber. “With the diversity of certified products now available, the opposite should be true. Certified timber should represent a green business opportunity.
“We’re setting out to catch builders’ attention at counter level and provide merchants with signposting to certified products. With the up-coming publicity surrounding FSC® Friday, we’re aiming to help merchants to capitalize on their investment in chain of custody certification.”
A set of marketing materials is being provided to selected Snows customers with a view demonstrating results, and refining and expanding the opportunity in future.
MEDITE SMARTPLY are promoting their certified products as part of the scheme. Head of marketing, Stuart Devoil, says: “Offering certified products brings merchants opportunities to open up new markets, as major contractors are seeking credible, local supply chains for their projects.”
Snows Timber has also signed the WWF-UK Forests Campaign pledge to ensure all their wood is sourced legally and sustainably by 2020. Snows’ wood purchasing already stands at 99% certified. Postcards with the Forests Campaign web details are being provided to merchants from BMF Members’ Day onwards.