Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
The latest promotion from plasterboard manufacturer Siniat has helped its customers increase sales by nearly half.
Merchants supplying Siniat’s high performance thermal boards have seen around a 45 per cent increase in sales of the high-margin products, thanks to the attention-grabbing Beef Up campaign.
The campaign offered a free pallet of bonding compound for every three pallets of GTEC Thermal XP or GTEC Thermal PIR Boards purchased.
Paul Bullivant, director of products and promotions for Grafton Group, says: “The campaign has been a fantastic way of building interest in high-performance, higher-value products, helping to boost our turnover, and allowing contractors to improve their reputation with customers by offering a higher grade product that supports long-term efficiencies”.
Fiona O’Callaghan, marketing communications manager at Siniat, says: “This campaign has been all about helping merchants to unlock sales of higher-value products at a point when real confidence is returning to the housing market. It’s great to see such strong results.
“Not only has there been more than 40% increase in overall sales volumes for both GTEC XP and GTEC PIR plasterboard compared to the same period the previous year, for GTEC PIR plasterboard specifically we’ve seen a staggering 93% growth in sales over last year.”
The campaign runs until the end of June.
