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Sentinel ushers in era of exceptional innovation with Gregg Cole appointment

International water treatment specialist, Sentinel, has appointed Gregg Cole to lead the company’s UK residential and commercial businesses in a newly created role.

Greg Cole Sentinels Commercial Director for UK and Ireland.
Gregg Cole Sentinels Commercial Director for UK and Ireland.

The expansion of Sentinel’s management structure is a reflection of the company’s commitment to invest in rapidly developing areas within the UK, and comes at a time of significant growth for Sentinel. Moreover, Cole will lead the UK business through a number of major innovation launches, including the introduction of the Sentinel Vortex filters and the SystemPulse monitoring system. 


Appointed as Commercial Director for UK and Ireland, Cole joins Sentinel after fulfilling critical senior roles at leading boiler manufacturers Vaillant and Glow-worm. His direct influence on customer support, CRM and supply chains will be extremely valuable to Sentinel, where a partnership approach with installers is very much favoured over straightforward sales.


A well-respected and commercially astute senior leader with a wide portfolio of skills, experience and knowledge, Cole offers an entrepreneurial outlook, high integrity and an ability to build high performing teams:


“I feel privileged to join a company that is experiencing rapid growth as a business. The Sentinel brand is about integrity, innovation, trust and quality. I have a passion for growing businesses and my role will be to supercharge the Sentinel organisation and take it to an even higher level, mobilising every person in the business towards the needs of our customers,” he said.


At the core of Sentinel is a relentless drive to help installers deliver best practice water treatment services as easily and quickly as possible, thus providing a vital competitive edge. With this in mind, exciting new products are on the roadmap that will open up new avenues of opportunity.


“It is clear that installers across the industry look to manufacturers to provide solutions that allow them to exceed the professional levels of service expected of them by their clients. At Sentinel, we take pride in driving innovation that delights both our installers and their customers alike,” he said.


Beyond superior product innovation, Sentinel offers industry-leading levels of support for its customers, particularly with regard to training, which can be delivered at the company’s headquarters, online or at boiler OEM partner training centres. Sentinel is regarded as a pioneer in best practice water treatment education and leadership, and everyone from experienced installers to apprentices will benefit from the company’s comprehensive training agenda.


“Gregg’s appointment is a reflection of Sentinel’s continued success and growth in our home market. It will build further on the strong performances of our residential and commercial teams, and prepare us for an era of unparalleled innovation which will provide new value to our customers and OEM business partners,” explained Steve Goodwin, CEO of Sentinel Performance Solutions. 

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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