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Sentinel Leverages Opportunities in Southwest with New Area Sales Manager

Leading international water treatment specialist, Sentinel, has appointed Damien Huxtable as the company’s new Area Sales Manager for Southwest England and South Wales. With Sentinel currently enjoying a period of sustained growth in rapidly expanding areas of the UK market, the appointment is seen as a way to leverage growing opportunities in this commercially important geographic area.
Huxtable, who has spent most of his career in the plumbing/hot water industry, arrives at Sentinel after nearly five years as Senior Specification Manager for a company that is now number one in its sector in the UK and Ireland. He was brought in to build the company’s UK specification and contract market, and developed it from £250,000 in 2013 to £7.2 million in 2017.
He is highly experienced in developing customer relationships and managing commercial projects. His track record is exemplary in securing major orders and new business development, a trend which he will clearly be looking to continue at Sentinel.

In his new role, Huxtable will be tasked with generating new business and developing existing trade across Southwest England and South Wales, with contractors, merchants, regional developers, housing associations and councils. He will also work with boiler and radiator manufacturers to identify joint opportunities.

“With such an extensive and constantly evolving product range driven by the latest technologies, Sentinel has a real market advantage. There are many specific opportunities in my region that I will be looking to tap into, particularly the chemicals business with housing associations and new build markets. Sentinel’s Vortex Filter also offers huge potential in the Southwest, while there are genuine contract gains to be made with private installers and rental landlords,” said Huxtable, who has already set to work.

Southern Regional Sales Manager for Sentinel Performance Solutions, Kevin O’Donnell, added: “Damien is an extremely enthusiastic, resourceful and likeable person whom I am sure will be welcomed by customers in his region. He is articulate and takes a detailed approach to tasks, dealing with information quickly and efficiently. As a company we look forward to leveraging his impressive industry and sales experience. We have a strong track record of hiring the best people here at Sentinel and Damien is no exception. He has qualities that will prove key as we continue to expand our brand presence in the Southwest.”

About Elizabeth Jordan

I'm the Assistant Editor on BMJ. If you have any product or people information, or some news you'd like to share, please feel free to email me.

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