Builders merchant Selco Builders Warehouse, part of the Grafton Group, is first headline sponsor of TalkSport’s ‘Predictor’ game.
The game gives football fans the chance to win £1m if they predict all the Barclays Premier League results over a single weekend.
Acordingly, the game has been renamed as the Selco Predictor. There will be branding on TalkSport.com and the brand will be mentioned whenever the game is discussed on air.
Selco has also installed screens in every branch to allow its staff and customers to play in store.
Helen Cooper, the head of marketing for Selco, said: “TalkSport is an important communication channel within our marketing activity to reach tradesman. The Predictor will further enhance our brand awareness, but will also add some fun in branch.”
Selco will continue to sponsor the sports news bulletins on Alan Brazil’s breakfast show on TalkSport.