London Broncos launch their latest Super League campaign next week with the backing of builders merchant Selco Builders Warehouse.
The builders merchant enters a third year of sponsorship with the capital’s rugby league club, who have a new-look squad for their opening trip to Widnes Vikings on Sunday, February 16.
The club are moving into a new home having sealed a move from Twickenham Stoop to The Hive London in Harrow, the home of Barnet FC.
Chris Cunliffe, managing director of Selco Builders Warehouse, said: “We have built up as very strong relationship with the Broncos and we are delighted that this is continuing into 2014.
“With a number of new players and a new home, it’s a feeling of a new era for the club and we are excited at being part of that.
“Rugby league has been a great vehicle to increase our brand awareness and there are very close links between the fan and the sport and our business.”
Gus MacKay, chief executive of the London Broncos said: “Selco Builders Warehouse have become very strong supporters of the London Broncos and we are thrilled that is continuing as they are very much part of our family.
“It’s a fantastic partnership for all parties and we will look to back Selco in any way we can. It is fantastic to have such a high profile company with a strong brand as our main sponsor.”
Selco Builders Warehouse also sponsor the Birmingham Brummies speedway team and the £1 million football predictor on talkSPORT.