Builders merchant Selco Builders Warehouse has agreed an extension to its deal to be the title sponsors of the Birmingham Brummies Speedway team for 2014.
The company will also continue as main sponsors of rugby league side London Broncos and is also backing the football Predictor competition on talkSPORT which offers people the chance to win £1 million each week.
Chris Cunliffe, chief executive officer of Selco Builders Warehouse, said: “We have an extremely strong sports sponsorship portfolio and we are very proud of it.
“Rugby League and Speedway are great sports that the whole family can enjoy at good value for money. Having worked with both the Broncos and Brummies over the last two years, we are delighted to be extending our agreement with both clubs for 2014.
“On top of that, the £1 million Selco Predictor with talkSPORT enables us to enjoy excellent brand exposure in a sector which is hugely popular with our target audience.”
Helen Cooper, marketing director of Selco Builders Warehouse, added ‘Sports sponsorship is an important part of our customer communications, reminding and reinforcing the Selco brand to our customers’.