Warwickshire County Cricket Club has secured a two-year sponsorship deal with Birmingham-based Selco Builders Warehouse.
Selco will become the club’s first official builders merchants partner, as well as being the headline sponsor of its Natwest T20 Blast – in which Warwickshire play as Birmingham Bears – and Royal London One-Day Cup shirts.
The deal continues Selco’s top-level sporting involvement and further strengthens connections with Birmingham, the city in which the company was formed and is the home for its support centre and five branches.
Chris Cunliffe, chief executive of Selco Builders Warehouse, said the company is “looking forward to a successful period for all parties both on and off the cricket field”.
“Birmingham has been a key location in the formation and growth of Selco so we are delighted to be supporting one of the city’s great sporting institutions,” said Cunliffe.
“The fact that Warwickshire County Cricket Club invests strongly in the community was a further attraction.”
The club recently won the Natwest T20 Blast and finished as runners-up in the LV County Championship and Royal London One-Day Cup in 2014.
Selco Builders Warehouse has 36 branches across England and Wales and opened its newest store in Redhill, Surrey this month.