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Screwfix screws up in Wales

Screwfix, sister company to diy chain B&Q, has had to apologise to Welsh customers after a bungled translation of marketing leaflets.
The leaflets promoting a new store near Bangor were distributed to homes before anyone noticed that the Welsh translation included non-Welsh words and what one customer described as “gobbledegook”.

The leaflet also gave wrong directions for would-be customers to the new store, directing customers instead to Bangor-on-Dee, some 70 miles from the Bangor store.

Screwfix spokeswoman Nicola Sutton said that all the initial marketing material had now been destroyed and blamed the use of a poor translator.

“We would like to thank the Welsh Language Board for all their help and support – not only have they highlighted the error of our ways, but they have also provided us a free and thorough translation service to avoid any future embarrassment.”

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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