Screwfix part of B&Q parent Kingfisher, is moving into the mainstream DIY market.
On Saturday (March 24) it will open its first dedicated DIY store – DIY Express – in Shepton Mallet, Somerset.
DIY Express Ltd’s directors are Graham Bell and Jon Mewett, both directors of Screwfix Direct. The opening comes after many years of speculation about the possible development of a small-format B&Q store.
The store opening will be hosted by Ground Force’s Charlie Dimmock and Julia Kendall of DIY SOS, together with Shepton Mallet council chairman Chris Inchley.
The first 100 customers will receive a free 23-piece DIY tool kit, and all customers will have the chance to meet the Dulux dog, and win £250-worth of Dulux paint on the day.
A second DIY Express is scheduled to open at Hayes in Middlesex next week, and Screwfix has been recruiting staff for the Hayes unit through its website.