Keen to help merchants boost sales of tinted exterior coatings, Sandtex Trade have launched ‘Colour Coach’.
An easy to use colour design tool, this helps professional decorators and their customers to combine Sandtex Trade trim and masonry paint colours and make full use of the merchant’s paint tinting facilities. Specially designed in-store Colour Coach units are now available for installation in merchant premises, as ‘lecterns’ and counter top displays.
Colour Coach brings together a total of 640 specially selected paint colours – 400 for masonry and 240 for trim – in two separate fandecks, subdivided into eight distinct colour groups. These fandecks are kept on permanent display for use by customers but are complemented by stocks of colour cards which can be taken away from the store.
The use of these Colour Coach tools allows customers to make informed and objective decisions about exterior paint colours that work together effectively, whether they are looking for strong contrasting colours or harmonious tone-on-tone shades. Customers can decide on a trim colour from any part of the spectrum and, by following the simple directions provided, can quickly find a range of complementary shades for their masonry. Alternatively they can decide on a masonry colour that they particularly like and then be guided towards complementary trim colours.
All the colour swatches on the fandecks and colour cards are referenced using Crown Paints’ new colour codification system which systematically and scientifically measures paint colours and then assigns a unique six digit SCAN™ code to each colour.