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Saint Gobain drop Platform brand

Following the news earlier this week that Saint-Gobain has added Gibbs & Dandy as one of its brands after acquiring the merchant chain, they have announced the dissolution of another of their brands: Platform.
The group have decided to concentrate on the more familiar names going forward and will incorporate the six existing Platform branches into other brands.

A Saint-Gobain spokesperson told BuildersMerchantsJournal.net that the group’s growth strategy is “focused on growing the strongest brands within its portfolio. To facilitate this strategy more quickly we have decided to exit from the Platform brand to focus on our better known brands.”

They explained that the changeover will take place over the next few months, until all of the branches have been absorbed into alternative arms of the group’s portfolio.

While the group has not confirmed exactly into which brand each branch will be integrated, it has been suggested by one BuildersMerchantsJournal.net source that the split is likely to look something like this:

Croydon will become Castle Timber

Glasgow Govan will become Jewson

Glasgow Fielden will become Jewson

Birmingham, Kings Norton will become Jewson

Birmingham, Bromford Lane will be split between Graham and Curzon

Cardiff will be split between Graham and Minster

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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