Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
The latest promotion in Sadolin’s popular ‘Golden Ticket’ campaign is aimed at boosting stockists’ premium woodcare sales, by rewarding their customers.
During the promotional period, which runs until 30th April 2017, all participating merchants and specialist decorating outlets will be able to hand over a free three pack of golf balls to all customers who buy five litres or more of any Sadolin woodcare product (with the exception of Timberstain).
The campaign isn’t only aimed at customers. Every time stockists place an order for 50 litres of any Sadolin woodcare product (excluding Timberstain) during the campaign period, or whilst promotional stocks last, they will receive a Special Golden Ticket pack.
Special Golden Ticket packs include ten packs of customer golf ball giveaways, point of sale material, a tin of biscuits to be shared by staff, and an entry into the national Golden Ticket prize draw to win £100 worth of One4All reward vouchers which can be spent in over 21,000 outlets nationwide and online.
Included in the deal are two new products for 2017 which are ideal for spring tasks – Sadolin Yacht Varnish in a high gloss finish, with advanced UV technology to protect against the elements and Sadolin Outdoor Varnish, also with UV filter protection, available in contemporary matt or satin finishes.
Other products include Sadolin Superdec, which delivers a remarkably flexible opaque finish, or the mainstays of the Sadolin brand, Classic and Extra, offering a translucent finish that reveals all the natural beauty of the wood.
