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Sadolin puts promotion in a league of its own

Woodcare specialist Sadolin has launched a new football focussed Golden Ticket promotion.

Sadolin puts promotion in a league of its own

The initiative should help merchants and independent decorating outlets boost sales of its most popular woodcare products.

For ordering just 50 litres of the four top selling opaque and translucent woodstains- Sadolin Ultra, Classic, Extra and Superdec- stockists receive 10 free footballs plus merchandising material to alert customers to the promotion and encourage purchase.

Because the promotion is part of the well established Golden Ticket initiative, each 50 litre Sadolin order will also earn the stockist an entry into a Golden Ticket Draw and the chance to win £100 worth of Capital Bond vouchers, redeemable with a massive range of different UK retailers and other businesses. As an added bonus, every Golden Ticket promotional kit of footballs and merchandising material will also include a tin of biscuits for the staff to share.

One of the free Mitre footballs in the kit can be given away over the counter to any customer purchasing just 5 litres of Sadolin Ultra, Classic, Extra and Superdec in a single transaction during the promotional period.

The promotion runs until August 26 or until all the promotional items have run out.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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