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Sadolin opens up the latest golden promotion

Woodcare manufacturer Sadolin has rolled out its final Golden Ticket sales promotion of the year to help pull sales of its premium woodcare products through the merchant sector.

Sadolin opens up the latest golden promotion

In return for placing an order for just 50 litres of product from across the range before November 25 (or until promotional stocks run out), stockists will receive ten large golfing brollies to give away to Sadolin customers, plus merchandising material to highlight the promotion and encourage purchase.

The promotion covers Sadolin exterior woodcare lines such as Ultra, Classic, Extra, Superdec and Quick Drying Woodstain, and interior products such as Sadolin’s polyurethane varnishes, but excludes Sadolin Timber Stain and Shed & Fence Protection

Because the promotion is part of the well established Golden Ticket initiative, each 50 litre Sadolin order will also earn the merchant an entry into a Golden Ticket Draw and the chance to win £100 worth of Capital Bond vouchers, redeemable with a massive range of different UK retailers and other businesses.

As an added bonus, every Golden Ticket promotional kit of golfing brollies and merchandising material will also include a tin of biscuits for the staff to share.

One of the stylish green umbrellas can be given away over the counter to any customer purchasing just 5 litres of any eligible Sadolin product in a single transaction during the promotional period.

Sadolin brand manager Paula O’Hare said: “We know the weather’s starting to get worse now, so we’ve decided to offer these big umbrellas as gifts in our autumn Golden Ticket promotion.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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