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Sadolin customers warm to sales promotion

Sadolin is rolling out its latest promotion, inviting all stockists registered to participate in its popular ‘Golden Ticket’ campaign to boost their premium woodcare sales with a timely customer giveaway.

Sadolin Golden Ticket promotion
Sadolin Golden Ticket promotion

During the promotional period, (ending 31st October 2016), all participating merchants and specialist decorating outlets will be able to hand over a free black   Sadolin body warmer as a reward to customers buying five litres or more of any Sadolin woodcare product (with the exception of Timberstain).


Special Golden Ticket packs, including ten body warmers to give away, will be sent to stockists every time they place an order for at least 50 litres of any Sadolin woodcare products (excluding Timberstain) during the campaign period, or whilst promotional stocks last.


The Golden Ticket packs also include point of sale material, a tin of biscuits to be shared by staff, and an entry into the national Golden Ticket prize draw to win £100 worth of One4All reward vouchers that can be spent in over 21,000 outlets nationwide and online.


Sadolin brand manager Sharon Smith said: “This is the time of year when decorators are trying to finish off their outdoor decorating and maintenance jobs and move onto indoor projects.


“That means there are still opportunities to sell a wide range of exterior Sadolin products. These include Sadolin varnishes formulated for interior timberwork, joinery and flooring, as well as Sadolin Beautiflex, a product specifically designed for cooler temperatures, and Sadolin Quick Dry woodstain, which due to its benefits, enables completion of jobs in a day.


“Whatever they’re working on right now, all your Sadolin customers will appreciate a free black body warmer, so get your Golden Ticket orders in now whilst stocks last.”


To register for Golden Ticket or for any further information on any aspect of the Golden Ticket promotion, please speak to your local Crown Paints Sales Manager or call 0330 024 0298

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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