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Sadolin aims to increase footfall with football

Woodcare specialist, Sadolin, is kicking off the outdoor decorating season with a national football giveaway promotion to boost sales of its woodstains, varnishes, protective oils and preservative treatments.

Sadolin aims to increase footfall with football

Participation is open to all merchants and specialist decorating outlets registered with Sadolin’s long-running Golden Ticket scheme.

Until 31st July (or until promotional stocks are exhausted), those stockists will be able to reward all woodcare customers buying 5 litres or more of any Sadolin products* in one transaction with a free Mitre football.

Registered stockists need to place a Sadolin order of a minimum of 50 litres during the promotional period. The order can be for any combination of interior and exterior woodcare products* but must include 10 litres of Sadolin Superdec Opaque Wood Protection.

In return, the stockist will receive a Golden Ticket kit containing: a poster and wobblers to promote the offer in-store; 10 Mitre footballs to give to Sadolin customers and a box of biscuits for the team. As with every Golden Ticket promotion, each kit also entitles entry to a prize draw to win £100 worth of vouchers.

To celebrate 10 years of Golden Ticket promotions, the manufacturer is offering stockists an extra incentive to encourage over the counter Sadolin woodcare sales.

Each kit purchased as part of any 2015 Golden Ticket campaign will automatically earn an entry into an additional celebratory prize draw. The ten gifts to be won include a 3D 55″ curved TV, £1,000 vouchers, a tablet device, a games station and other items of value. This draw will be made after the final Golden Ticket promotion of the year finishes at the end of September 2015.

*Excludes Sadolin Timberstain and Shed & Fence Protection, terms and conditions apply.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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