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Richard Burbidge launches ‘Deck the Halls’ campaign

Richard Burbidge is releasing a pre-Christmas radio campaign to highlight its new ‘Deck the Halls’ promotion. The campaign is set to air on three popular radio stations, week commencing 31st October. The advert encourages homeowners to transform their halls, stairways and landings in the run up to the festive season.
 

Designed to drive consumer demand for professional installers, two different versions of the commercial will be aired on popular radio stations; talkSPORT, Classic FM and Jazz FM. Both adverts, trade and consumer, promote the Richard Burbidge range and latest cash back offer, where you can receive up to £150 worth of Amazon vouchers when you spend over £750 on Richard Burbidge stair parts.
 

The campaign aims to also increase the demand for the nationwide network of Richard Burbidge Premier Centres, where installers are guaranteed to find an in-depth range of Richard Burbidge stairparts in stock at all times.
 

With a reach of over 5.5 million listeners a week (RAJAR June 2016), Classic FM is one of the UK’s most popular radio stations. Teamed with Jazz FM and talkSPORT, the Richard Burbidge campaign will reach an audience of over 9.1 million across trade and consumer platforms.
 

Paul Lerigo, Group Marketing Director, said: “The new campaign aims to encourage more homeowners to upgrade their stair parts in time for Christmas. In turn, this will help to increase the demand for installers, especially with the high profile consumer trend towards ‘do it for me’ and ‘improve if you can’t move’, combined with the voucher redemption scheme, professionals can be rewarded for their installations.”
 

For more inspiration or to find out how to transform your home, visit www.richardburbidge.co.uk

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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