Richard Burbidge will be taking to the airwaves this week with a six figure radio and marketing campaign to persuade homeowners to transform their halls, stairways and landings.
The campaign highlight is a straight talking commercial on talkSPORT, promoting their stairplanner service and “cashback” offer. It also supports the recently launched nationwide network of Premier Centres which hold an in-depth range of Richard Brubidge stairparts in stock.
talkSPORT has a reach of approx 3m listeners and is the official broadcaster of the Premier League, the FA Cup, England Internationals, the Capital One Cup and Aviva Premiership Rugby.
Group marketing director, Paul Lerigo said: “We are seeing month on month growth in the number of home owners using our stairplanner service through richardburbidge.com to plan their staircase renovation and they are increasingly asking for advice on professional installation.
“The new campaign aims to highlight the great opportunities open to installers who have the skills to install stairparts, especially as they can be certain of finding all the parts they need in stock at our Premier Centres nationwide, and the cashback offer means they can be very competitive.
“At the same time, we have a major online campaign with social media influencers and home interest magazines to excite the customer with new ways they can transform their hall and landing by refurbishing their stairs.
“Everyone in the home improvement market recognizes that the trends towards ‘do it for me’ and ‘improve if you can’t move’ are growing and this campaign helps out customers take full advantage.”